How do you apply a BBP story template to your own topic? To inspire you, below are a range of good examples of Act I that readers have written - to read more, click on the title to visit the corresponding post on the discussion board.

Proposing Marketing Optimization to a CMO (by Johannes)
Setting: Direct marketing is no longer delivering revenue goals
Protagonist You also have to justify results in terms of cost and impact
Imbalance: Current approaches no longer do the job, internally or externally
Balance: A successful approach will increase response rate and accountability
Solution: Adopt Multivariate Testing to get the results you’re aiming for

Proposing a Project Management Approach (by Bill)
Setting: There are literally thousands of ways to measure effectiveness
Protagonist: Project managers have to survey the field and pick the best
Imbalance: Stale measures and incomplete information are big handicaps
Balance: You’ll compete effectively with a more accurate scorecard
Solution: Adopt baseball metrics to advance your existing BD data

Demonstrating Software (by Jaya)
Setting: Enterprises are choosing SOA for agility and responsiveness
Protagonist: You've put yourself at the leading edge with your SOA initiative
Imbalance: But leading edge can become bleeding edge if things go wrong
Balance: The right tool can make sure the process is smooth and successful
Solution: Try Beyond to implement your SOA initiative quickly and easily

Proposing Lean Thinking in the Automotive Industry (by Gary)
Setting: The U.S. die making industry is weathering great storms of change
Protagonist: To survive, die shops have to find new ways of doing business
Imbalance: Lean thinking is a big idea that is changing other industries
Balance: Finding the right solution will make sure you stay in business
Solution: Adopt the DFS to reduce cost by 50% and delivery by 75% in 3 years

Teaching a 3-Day Workshop on a New Sales Process (by Mark)
Setting: Today, the flow of orders is no longer enough to sustain our growth
Protagonist: Management has to find new springs of sales opportunities
Imbalance: The sales team must divert more profitable sales to our reservoir
Balance: Changing our approach can increase flow from a trickle to a torrent
Solution: Learn & adopt the ToC approach to keep the river of opportunities flowing

Electing Condo Management (by Philippe)
Setting: Choosing a manager is a big decision for an association
Protagonist: Whatever you decide will impact you personally in daily life
Imbalance: Some management companies will make many promises
Balance: The best company can translate words into action
Solution: Nominate/Elect [my company name] to save money and headaches

Selling Consumer Research (by Phil)
Setting: It's a common practice to rely on consumers to guide decision-making
Protagonist: Like many companies, you invest a significant amount in research
Imbalance: The flaw is that consumers aren't telling you the whole truth
Balance: When you get the full story, you can make better decisions
Solution: Try a new approach to Shift your thinking about consumer research

Introducing a 3-Year Training Curriculum (by Laura)
Setting: Joining a new company is like starting an new voyage
Protagonist: You have to quickly figure out where to go, and how to get there
Imbalance: At first it can seem overwhelming to learn an ocean of new skills
Balance: When you’ve mastered the skills, you’ll be an expert navigator
Solution: Follow the Institute for Excellence 3-step map to hone your skills



See graphical examples from the book